1. Executive Summary
The The Wow Factory is a 22. 000 square pes household amusement centre located in Coconut Creek. Florida. It emphasizes cordial reception. safety. cleanliness and a card swipe system for all games and attractive forces. Experience more than 50 games and attractive forces including Laser Tag. Ballocity. Adventure Climbing Wall. Sky Rope Course. Laser Frenzy and picture and salvation games. Features besides include the Nuts & A ; Bolts Eatery. Lil’ The WOW Factory toddler country and birthday party and particular event suites. It will be an astonishing. awesome. merriment experience for edifice bigger smilings and memories. The Wow Factory is unfastened Monday through Thursday from 10am to 9pm. Friday and Saturday 10am to 10pm and Sunday 10am to 6pm. Located at 5891 Lyons Road. Coconut Creek. Florida 33073. North of the Sawgrass Expressway in the El Dorado shopping centre.
The ultimate end for the advertizement run is to increase consciousness of The WOW Factory’s Holiday extravaganza. Increasing floor traffic and in shops gross revenues by 10 % . integrating client wages plans. and utilizing promotional advertisement are besides aims for the run. This run will advance on-site activities. amusement. and the Nuts & A ; Bolts Eatery. which will assist develop this local household amusement centre top be a top household finish and as a consequence clients will desire to pass more to acquire more out of The WOW Factory.
The primary mark market consists of clients populating in South Florida. Customers should come from anyplace in Dade County. Broward County. and Palm Beach County. Families. who have kids ages 2 and up. This includes coevals X and Y for primary marks. The primary mark market should dwell of people with an involvement in fun household oriented activities. The secondary mark market consists of schools. cantonments. and church groups. Because the WOW Factory is a household amusement centre open all throughout the twelvemonth such as in the summer and in winter interruption. chances for schools. cantonments. and church groups to convey their kids is much greater.
The run will utilize a assortment of advertizements to advance The WOW Factory installation. Through direct mail circulars will be handed out to households who live in the Broward County country. Social media and on-line advertizements will run all throughout the month of December. Radio FM advertizements advancing The WOW Factory will be set to take topographic point in the forenoon on the Y-100 wireless. station. Transit advertisement will besides be used. Local Theodolite coachs around the Boca Raton country will advance The WOW Factory with its full back advertisement option.
All advertizements will be done during the month of December. The first hebdomad societal media advertizements will be demoing on-going vacation publicities. Social media mercantile establishments include Facebook. Twitter. Instagram. and Coconut Creeks local newssheet online. The following hebdomad advertisement on Radio Station Y-100 and have Kenny and Footy promote The WOW Factory Holiday Extravaganza during the forenoon thrust clip. Week three will be when direct mail circulars will be sent to most families in Ft. Lauderdale. Coconut Creek. Boca Raton. and other Broward County metropoliss. The concluding hebdomad theodolite advertisement on coachs will drive all over the Broward County country advancing The WOW Factory.
Ads will necessitate a moderately priced budget. The campaign’s entire cost will come up to the sum of $ 5. 600. It will dwell of good thought out scheduled publicities and advertizements that will maximise the costumiers responses.
This run will besides let stigmatization of The WOW Factory’s name with authoritative household amusement centres such as Chuck-e-Cheese. The installation will be able to derive more promotion. which will ensue in increased gross revenues. Customer Loyalty Programs will be an extra benefit for the costumiers who come back to visit. The WOW Factory. is South Florida’s premiere household amusement installation.
The WOW Factory is a South Florida finish for Family Fun and Entertainment. It is located at the El Dorado place in Coconut Creek. Florida on Lyons Rd right following to the Sawgrass Expressway. Alongside the WOW Factory there is an El Dorado. a nail salon. a dance studio. and a child care installation. Childs are holding the clip of their lives basking all of the attractive forces at The WOW Factory. This consist of the Industrial Indoor Playground known as Ballocity. Rock Wall. Laser Tag. steering through our Laser Frenzy Zone. proving their bravery every bit good as their accomplishments on our high in the sky ropes class. and of class all the picture games and prizes a kid could of all time desire! There is even a topographic point for the yearlings in the separate country called the WOW Gym. Monetary values vary on certain factors such as the figure of people take parting. clip you plan on disbursement. and what activities you would wish to take part in. Basic pricing includes four bundles.
First there is the Lil’ Factory worker worth $ 11. 95. which includes an all-day base on balls to Ballocity and the WOW Gym. Then there is the Junior WOW Pass worth $ 21. 95. which allows two hours of limitless attractive forces. but does non include arcade points. Another option is the WOW Pass Pro worth $ 29. 95. which includes all twenty-four hours unlimited attractive forces. but does non include arcade points. Finally the across-the-board bundle known as the CEO has a value of $ 49. 95. this includes an all-day limitless base on balls on attractive forces and consist of 125 game credits ( which has a $ 30. 00 value ) . The WOW Factory is besides a great finish to hold children’s birthday parties. There are four basic party bundles. A Plus-one Package deserving $ 399. which includes: Ballocity Unlimited + One attractive force. is up to 12 birthday invitees. a party host for 2 hours. ( 2 ) Large Pizzas. ( 2 ) hurlers of drinks. ( 1 ) Cupcake per invitee. a Gift for Birthday Child. Evite Invitations. goodie bags for each invitee. and $ 10 worth of “game play” ( 40 points ) on keepsake card for each birthday guest For any extra party invitee it would be $ 22. 00 per kid.
A Plus-Two Package deserving $ 449. includes: Ballocity Unlimited + Two attractive force. is up to 12 birthday invitees. a party host for 2 hours. ( 2 ) Large Pizzas. ( 2 ) hurlers of drinks. ( 1 ) Cupcake per invitee. a Gift for Birthday Child. Evite Invitations. goodie bags for each invitee. and $ 12 worth of “game play” ( 48 points ) on keepsake card for each birthday guest. Any add-on invitee ( s ) would be $ 22. 00 per kid. Another option for a party bundle is a Club WOW Party deserving $ 315. which is chiefly for kids 11 old ages old and up. it includes: Unlimited Attractions. is up to 6 birthday invitees. ( 2 ) Large Pizzas and hurlers of drinks. ( 1 ) Cupcake per invitee. Evite Invitations. and $ 15 worth of “game play” ( 60 points ) on keepsake card for each birthday guest.
This party is entirely for Friday and Saturday eventides. and for any extra invitee cost $ 30. 00. Finally there is a party bundle for toddlers’ known as a WOW Gym Party valued at $ 375. which is chiefly for 1-4 twelvemonth olds. This bundle includes: structured age appropriate games and relays. circle clip with parachute. marionettes and vocals. is up to 18 birthday invitees. ( 1 ) Cupcake and ( 1 ) Juice box per invitee. Evite Invitations. Gift for Birthday Child. $ 5 worth of “game play” ( 20 points ) on keepsake card for each birthday invitee. and at the decision of the party. invitees are welcome to play in the “Ballocity” resort area.
3. Aims of the Campaign
1. Increase floor traffic
2. Integrate a client wages plan
3. Increase in shops gross revenues by 10 %
4. Use Promotional Ad
4. Designation of the Target Market
A ) Primary Markets-
Making gross revenues varies on the clients that are drawn to the location. They are the primary market. which can be evaluated into three different classs: geographic. demographic. and psychographic.
In footings of geographics. the WOW Factory should aim clients populating in South Florida. Customers should come from anyplace in Dade County. Broward County. and Palm Beach County. Demographically. the WOW Factory should aim households. who have kids ages 2 and up. Young grownups and adolescents should besides be targeted. This includes coevals X and Y for primary marks. Psychographically. the primary mark market should dwell of people with an involvement in fun household oriented activities.
B ) Secondary Markets
The secondary market consists of schools. cantonments. and church groups. Because the WOW Factory is a household amusement centre open all throughout the twelvemonth such as in the summer and in winter interruption. chances for schools. cantonments. and church groups to convey their kids is much greater.
Schools should be a secondary market because of their afterschool plans filled with kids eligible to travel to WOW Factory as an option. Schools besides have the option of field trips through out the twelvemonth to take their kids. An illustration of a school that often visits the WOW Factory is Winston Park Elementary. Childcare cantonments should besides be in mark because of the easy option to take as a trip during school interruptions. In add-on to schools and cantonments there are church groups that can be targeted because of the household oriented amusement at the WOW Factory.
5. Ad Media
Ad will be through direct mail to any clients who sign up for a trueness plan. Those who live in the Broward County country will have circulars. Social Media/ Online- Online publicities for The WOW Factory’s Holiday extravaganza on mercantile establishments such as Facebook and the local online newssheet.
Ads advancing The WOW Factory will be set to take topographic point in the forenoon on the Y-100 wireless. station. Transit- Local Transit buses around the Boca Raton country will advance The WOW Factory with its full back advertisement option.
6. Agendas of Ad
Ad will take topographic point during the month of December.
Social Media advertizements will be demoing on-going vacation publicities. Social media mercantile establishments include Facebook. Twitter. Instagram. and Coconut Creeks local newssheet online. Week 2
Ad on Radio Station Y-100 and have Kenny and Footy promote The WOW Factory Holiday Extravaganza during the forenoon thrust clip. Week 3
Direct Mail Flyers will be sent to most families in Ft. Lauderdale. Coconut Creek. Boca Raton. and other Broward County metropoliss.
I will utilize theodolite advertisement on coachs as they drive all over Broward County to advance The WOW Factory.
7. Agendas of all Gross saless Promotion Activities Planned
Weeks 1 & A ; 2-
Get downing of the promotional sale will be the advertizement of The WOW Factory’s CEO Pass 20 % off from Double-Take-Deals on on-line voucher. This will increase the figure of visitants with larger households. Week 3-
To bring forth exhilaration The WOW Factory will offer a Pulling to win a trip to Disney World for a weekend for a household of four ( 2 grownups and 2 kids ) . with all disbursals paid. Use of wireless station 100. 7 and have Ron and Paul in the forenoon show to advance the sale and Disney trip pulling. All 8 weeks-
An on-line client wages publicity with a monthly Promotional Sale by publicizing The WOW Factory’s WOW Pass Pro at 50 % off Sale from Double-Take-Deals on online voucher. Annual Promotion A particular private sale publicity will be offered to any kids who come the twenty-four hours of their birthday ( with cogent evidence either with birth certification or passport ) . This “preferred child” will be given a free entryway base on balls equivalent to the CEO Pass. Direct Mail circulars. I will hold mailed this particular invitation to my clients home 1 hebdomad prior to the event.
1. Direct Mail Ad
Using UPS direct mail for all residential and concern locations. Paths 33073-R045
$ 816. 90
2. Social Media/ Online Ad
Pop up adds on Google along with Open Facebook & A ; Instagram histories. running through out December
$ 325 x 2 weeks= $ 650
3. Radio FM Advertising
Ads will run 30 seconds at a clip between 7:00-9:00 ; Monday – Friday
$ 950/30 sec x 3= $ 2. 850
4. Transit Ad
Buss as they drive in a scope throughout Broward County to advance The WOW Factory for a four hebdomad period
$ 550 x 4 weeks= $ 1. 250
Entire Ad BUDGET
$ 5. 600
9. Statement of Benefits to the Client/Advertiser
The WOW Factory is committed to supplying the clients with an mentality of what could be an first-class household amusement experience. A critical aim for implementing this Ad run is to increase floor traffic and exposure for the shop. while advancing the trade name name of The WOW Factory throughout South Florida. Another ground why the advertizements are being implemented is to integrate a client wages plan. This generated exhilaration and increases the Numberss of households coming to The WOW Factory. Along with wages plans being offered The WOW Factory will increase in shop gross revenues by 10 % . It is indispensable in seeking to acquire the costumiers to come back and visit. Branding The WOW Factory with classical household amusement centre such as Chuck-e-Cheese. will transform from a local household amusement centre to South Florida’s premiere household amusement installation.
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